“You ain’t heard nothin’ yet!” was what Al Jolson exalted when he opened his mouth to sing in his landmark 1927 (part-)talkie, The Jazz Singer. He might have said the same for the following year’s The Singing Fool, in which audibly crazed audiences heard even more talk and song by the singular entertainer billed as far above the title as Warner Bros. could accommodate.
The Singing Fool premiered 90 years ago tonight at the Winter Garden theater in New York City, where a scribe from the movie trade publication Exhibitors Herald and Moving Picture World reported thusly:
“It is doubtful if, in all the history of … films, there has ever been so exciting and spectacular an opening as came to the Winter Garden. … Of course, the Warner Brothers were the center of attention, for Jolson has been their great discovery, in many ways the cornerstone of the great edifice they are now building. …
“The picture was a smashing success. Though the script is not quite worthy of the star, he showed himself to be so extraordinary that no one can doubt but that it will take the country by storm, as did The Jazz Singer.”
Folks unfamiliar with The Singing Fool might think the musical drama is an all-talkie, but actually only about two-thirds of its 102 minutes includes dialogue or musical numbers to augment a fully synchronized underscore. And it premiered two months after Warners debuted the first all-talking feature, the otherwise-routine crime drama Lights of New York. The novelty of the Lloyd Bacon-directed Singing Fool tends to overshadow its story of the “fool” of a singer-songwriter played by Jolie, who rockets from waiting tables to nightclub and recording fame while gaining and losing an unloving wife (Josephine Dunn) and a greater love, his “Sonny Boy” (played by 3 1/2-year-old Davey Lee).
The almost unbearably sad “Sonny Boy” was written in that hyper-mood as a joke by the songwriting team of De Sylva, Brown and Henderson, but the public made it the first song from a movie to sell more than 1 million copies of sheet music and phonograph records. It and the more upbeat “I’m Sittin’ on Top of the World” and “There’s a Rainbow ’Round My Shoulder” were what patrons were humming as they left theaters after watching The Singing Fool. The cringey father-son scenes don’t play so well today, and Jolson’s overbearing quality would catch up to him as an actor (his ensuing WB releases were flops, and his contract with the studio was allowed to run out in 1930), but that wasn’t the case nine decades ago this evening.
The Singing Fool sometimes gets lost in the recitations of early-sound-history shorthand: Edison … the French … the De Forest shorts … WB and Vitaphone … Fox-Case … Don Juan … The Jazz Singer … Lights of New York … The Broadway Melody … and now we’re into 1929. But The Singing Fool was a signal accomplishment as the first talking-film megahit. It cost less than $400,000 to make, but it grossed $3.8 million in this country and nearly $6 million worldwide, setting box office records unrivaled until Disney’s Snow White and the Seven Dwarfs came along nearly a decade later.
Not that many theaters around the country were wired for sound when Singing Fool made its run, but It could command top dollar. Ticket buyers for opening night at the Winter Garden got in for $11, and the film went for $3 for its regular run there … this in a day when the average price of a movie ticket was 25 cents.
Pare Lorentz, then a young, intellectual film critic whose landmark documentaries about the New Deal were a few years ahead, had to offer at least grudging praise of Jolson in The Singing Fool: “Obvious and tedious as the climax is, when the blackface comedian stands before the camera and sings ‘Sonny Boy,’ you know that the man is greater, somehow, than the situation, the story, or the movie.”
Turner Classic Movies isn’t airing The Singing Fool for its birthday (that channel hasn’t shown it since 2014), but the TCM website has what is alleged to be a trailer of the British reissue here. And there is a DVD available for purchase from Warner Archive (info here).
“1st $3 Top Film Is Jolson’s at Garden,” Variety, September 26, 1928.
“Jolson’s Singing Fool Makes Spectacular Garden Opening,” Exhibitors Herald and Moving Picture World, September 29, 1928.
Judge, October 20, 1928.
EMB, The First Hollywood Musicals: A Critical Filmography of 171 Features, 1927-32 (McFarland & Co., 1996).
Scott Eyman, The Speed of Sound: Hollywood and the Talkie Revolution, 1926-30 (Simon and Schuster, 1997).